Chief Marketer Staff
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Agencies
Talbots Picks Printer, Amends Merger Agreement, Gives Guidance
Talbots has selected Quad/Graphics to exclusively provide printing services for all of its catalogs. The new, multi-million dollar agreement calls for Quad/Graphics to provide premedia services, printing and distribution capabilities.
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Agencies
Meet the Broker: Mark Briggs
Today we meet Mark Briggs, a senior account executive with Specialized Fundraising Services for the past two years.
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Valpak, eDeals Join To Offer Local Coupons
Valpak and eDeals.com have partnered to enable localized, printable at eDeals.com.
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Agencies
Cenveo Acquires Clixx Direct Marketing Services
Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc.
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Agencies
Abercrombie & Fitch’s Direct Sales Hold Their Own
Abercrombie & Fitch racked up $936 million in net sales during fourth-quarter 2009, a drop from the $980.8 million it generated during the last quarter of 2008.
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Agencies
Bigeye Direct Merges With Advanced Mailing Services
Bigeye Direct, Inc. will merge with Advanced Mailing Services. The joint venture will retain the Bigeye Direct name
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Agencies
Monomoy Capital Acquires Apparel Firm Casual Living
Monomoy Capital Partners, L.P., has acquired Casual Living U.S.A., Inc. from its family owners
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Small Businesses Double Use Of Social Media: Study
Social media adoption by small businesses doubled during the last year, from 12% to 24%. And among those, nearly half anticipate it will be profitable within the next 12 months, according to the Small Business Success Index.
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Mattel Want to See Dogs Tweet
If you think Twitter is for the birds, toy maker Mattel would like to direct your attention to another species entirely
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Best Practices in Word of Mouth and Social Media: WOMMA
At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated