Social media adoption by small businesses doubled during the last year, from 12% to 24%. And among those, nearly half anticipate it will be profitable within the next 12 months, according to the Small Business Success Index.
According to the findings, small business owners expect social media such as blogs, Facebook and LinkedIn to expand external marketing and engagement. Anticipated benefits include identifying and attracting new customers, building brand awareness and staying engaged with customers.
Among those using one or another form of social media:
75% surveyed have a company page on a social networking site;
61% use social media for identifying and attracting new customers;
57% have built a network through a site like LinkedIn;
45% expect social media to be profitable in the next twelve months;
Small businesses aren
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