Chief Marketer Staff

• Agencies

  Customer Relationship Management: P&G Relies on Teens for Viral Marketing

  Poor you: If you weren’t asked to choose the music for a Pringles commercial and didn’t get an advance script of a TV show aimed at teens, you just aren’t

• Agencies

  Slow and Steady

  Most financial services customers are cautious when making buying decisions and prefer to deal with established companies. Almost two-thirds use the Internet

• Goal Setters

  There will be no at next month’s Women’s World Cup soccer matches. When the Games took place in the United States in 1999, the U.S. team’s victory over

• Agencies

  Curmudgeon Makes DMA Hall of Fame

  The Direct Marketing Association’s board of directors has chosen Herschell Gordon Lewis and Frederick J. Simon for induction to the DMA Hall of Fame.

• Client Side

  Greg Floyd named COO for Irving, TX-based Promotional Products Association International (PPAI). New York City-based Loews Cineplex Entertainment promoted

• Agencies

  Difference Matters

  Difference is the most common thing in America nowadays. Everywhere you look, what you see is a kaleidoscope of difference and diversity. Look at household

• Agencies

  CASTLE’S Poll

  Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

• Magna Cum Loyalty

  If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

• Agencies

  Direct Mail: Opt Out, Screen Out, Throw Out

  Response Rates Are Down! proclaimed a recent full-page ad by one of the largest mailing list companies in the United States. Its bold tag line confronts

• CLARIFICATION:

  The sample ROI equation on p. 44 of the July cover story should read $500,000, not $500 million. Pam Batalis is co-chair of the ROI subcommittee for the