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Chief Marketer Staff

  • Happy One Hundred

    Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term

  • Agencies

    List Roundtable: The CLIENTS Speak

    In our roundtable, brokers definitely weren’t shy about speaking their minds. But what’s on the minds of the people who really matter, the clients? Direct

  • Agencies

    Cell Phone Beauties

    Your cell phone rings. You answer it and it’s a beautiful woman. You don’t hear her voice, though you see her. Or her photograph, at least, appearing

  • Seven Charged in Telemarketing Scheme

    Seven Canadians have been indicted in federal court with participating in an extensive telemarketing scheme, based in Montreal, that targeted American

  • Not so easy livin’

    In the depths of the Depression, Ira Gershwin wrote of Summertime, and the livin’ is easy Of course, he was being ironic as he penned the lyrics to brother

  • Agencies

    List Rountable: Howdy, Partner

    The spirit of this year’s Direct List Roundtable was decidedly one of camaraderie. While the conversation was lively, the participants all list brokers

  • Tin Star

    Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines

  • Agencies

    We’re Having a Party

    When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

  • Agencies

    Trucker Mailing Pulls 3.1% Response

    TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

  • Agencies

    News briefs/directmag.com

    7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including