In our roundtable, brokers definitely weren’t shy about speaking their minds. But what’s on the minds of the people who really matter, the clients? Direct talked with several mailers to find out what qualities they think matter in a list broker.
Wendy Miller, deputy director of the U.S. Fund for UNICEF catalog, says she looks for two things in a list broker: performance and a good working relationship.
Miller works with Kathy Duggan-Josephs of D-J Associates, who is not only a broker to UNICEF but a consultant as well.
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