Chief Marketer Staff

• David Dyer to Exit Lands’ End

  David Dyer will leave as president/CEO of Lands’ End on Aug. 8, according to wire service reports. He joined the Dodgeville, WI-based cataloger in 1998

• Agencies

  Freshman Orientation

  VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

• Agencies

  Opt-Out Opportunity

  My, it’s quiet. The telephone has simply stopped ringing, even at 9 a.m. on Saturday, which is the time that telemarketers usually like to call my house.

• Agencies

  Survey: CHANNEL CHOICES

  Direct marketing purchasers prefer catalogs over any other medium by a wide margin. Of the buyers surveyed by Yankelovich 67% bought through catalogs

• Agencies

  Sales Boom for Iraqi Most Wanted Cards

  In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Agencies

  DIRECT listline

  NEW LISTS American Cheerleader Junior The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures

• Agencies

  Career Busters- Feedback: Facing the Blind Spots

  I am so frustrated at work, Peter moaned to his wife. The only time I hear from my boss is when there’s a major problem. Would it kill him to give me

• Agencies

  letters to the editor

  FINDING IT ONLINE While the letter from Ash regarding search engine optimization techniques (Direct, June) was flawed in its research and assessment of

• Watch Your Back

  Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

• Southerners grab Internet deals

  This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep