Chief Marketer Staff
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Jupiter Predicts Growth Spurt for iTV Industry
The iTV industry, though still in its infancy, is going to have a growth spurt over the next four years, said a new study by Jupiter Research. Jupiter
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Australians Introduce Strong Anti-Spam Legislation: Reports
The Australian parliament has introduced legislation calling for commercial organizations that send unsolicited e-mail to be fined $650,000, according
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Live from the Motivation Show 2003: AEIS Launches Two Recognition Programs
American Express Incentive Services debuted two new programs here, expanding its reward and recognition toolkit. Both the KUDOkit and Recognition eCards
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Live from the L.A. RoadShow: Brands Shop a Lively Mix of Music Opportunities
The world of music Tuesday offered up a preview of marketing and licensing opportunities that featured live performances to a theatre filled with large
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List and Database News
Looking Good During the past 12 months these 140,000 individuals have purchased a variety of health products, including grape seed anti-aging cr
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Live from the L.A. RoadShow: If the Music isn’t Good, Channel Surf
Consumers appear to be paying attention to music in commercials, promotions and on TV shows, but the response may not be exactly what brands bargained
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Gateway Helps With Autobase’s CRM
Autobase Inc., a provider of PC-based network sales information systems for auto dealers, has selected Gateway Inc. to provide the hardware to the thousands
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DMA Names New Keynote Speakers for Fall Conference
The Direct Marketing Association has added two keynote speakers to its roster for the annual conference in Orlando Oct. 11-15. One is Gary Hamel, international
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Live from the Motivation Show 2003: Salon Card Debuted by Regis
Salon and beauty care franchisor Regis Corp. has introduced a gift card that will be accepted in its nearly 10,000 salons. These include Master Cuts,
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Short Cuts
Commission Junction has made an agreement with eBay to use Commission Junction CJ Vantage technology, which supports eBay