Chief Marketer Staff

• Live From NEMOA: Vermont Teddy Bears Down on Gift Market

  Despite its slogan that it is the “creative alternative to flowers,” Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.

• Letters to the Editor

  The DMA is putting itself into a situation that is a public relations disaster. It

• Tessy Named President of Spring

  Paul Tessy has been named U.S. president of Amsterdam-based mail service provider Spring. Tessy, formerly the U.S. vice president of sales, commercial

• Multi-Channel Service Links Customer Service and Marketing Data

  RightNow Technologies has released a multi-channel service that links customer service data and marketing data to improve customer communications. The

• List and Database News

  Linen Source Within the past 12 months, 326,189 individuals have purchased bedding, bath and home furnishings from this catalog. This primarily female

• Live From NEMOA: Association Introduces Co-Op Insert Program

  The New England Mail Order Association has started a cooperative catalog request program for its members. Catalog members will pay a participation fee,

• Short Cuts

  Millard Group Inc. has promoted Larry Key, CIO, and he has taken on the additional title of vice president of information technology, at the Peterborough,

• Creative Direct Response Merges with Jeremy Squire

  Ray Grace, President of Crofton, MD-based DM agency Creative Direct Response Inc. has merged with Oakton, VA direct mail firm Jeremy Squire & Associates.

• FIRM 2 Wins ERA Award

  The FIRM 2 received the Electronic Retailing Association’s award for best infomercial earlier this month at ERA’s annual conference in Las Vegas. The

• Loose Cannon: With Contracts Like These, Who Needs Enemies?

  Oh, those wicked, wicked direct marketers and their intrusive ways. No, not the telemarketers, even though they