The FIRM 2 received the Electronic Retailing Association’s award for best infomercial earlier this month at ERA’s annual conference in Las Vegas.
The spot was produced by produced by GoodTimes Entertainment and Lenny Lieberman Productions.
Best short form spot of the year honors went to Better Pasta Pot, produced By Concepts TV Productions and Telebrands. Winsor Pilates II, marketed by Guthy Renker Corp, received the honor for best infomercial product.
The best short form product award went to Smart Tape, marketed By Product Strategies and Media Solutions Services.
Over 2600 people attended the conference, held at the Paris Hotel.
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