Chief Marketer Staff

• Acquisitions

  CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will

• FCC Seeks DMA Help With No-Call List; Appeal Filed

  The business day passed yesterday with many key issues regarding the Federal Trade Commission’s do-not-call list undecided. Among them was whether the

• Mother, May I?

  The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

• Agencies

  Judge Dismisses U-Haul Pop-up Suit

  U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

• DMers More Likely to Sign Up for DNC List than General Populace: Survey

  Almost 60% of direct marketers surveyed have signed up for the federal or a state’s do-not-call list, according to new research from Direct magazine.

• letters

  Picky partner picking The article on Internet promotions made several outstanding observations. However,

• 15 minutes of fame

  Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however

• Letters to the Editor

  : I agree with respondent, Jim Hall. Not enough has been done by our industry to protect the

• Agencies

  Dave Florence Calls It Quits

  Dave Florence has resigned as CEO of Direct Media Inc., the list company he founded. He will continue as chairman of the board. Larry May, a longtime

• List and Database News

  Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,