Chief Marketer Staff

• Agencies

  Advice for CPGs Targeting Four Key Generations: Nielsen

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups

• Mr Youth Hires Former Nokia Global Marketer for Chicago Agency

  Social marketing agency Mr. Youth has hired Ethelbert Williams as vice president of brand development at its newly opened Chicago agency

• Digital

  Plan for Tomorrow’s Search Engine Results Page Today

  The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.

• Take the Customer Experience Beyond Branding

  Let’s face it: consumers are jaded. Me-too products have proliferated, rapidly becoming commoditized in the process. Consumer trust has been repeatedly violated, often by long-standing companies. And in this economy, there are too many brands chasing too few dollars.

• Email

  Milwaukee Electric Tool Discovers the Power in E-mail Video

  Video is hot, and e-mail is useful. Obviously, it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn’t traditionally been a good medium for serving up video within the message.

• Valpak Rolls Out AR Codes in Martha Stewart Print Campaign

  Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented

• News Briefs

  JOS A. BANK CLOTHIERS: has brought back its popular “Risk Free” promotion where the company will refund the price of a suit or sportcoat if the purchaser loses his job

• InfoGroup’s Low Sale Price Raises Eyebrows

  Legal challenges started within 90 minutes of infoGroup officially announcing it had been sold. Details about these challenges, as well as what founder Vinod C. Gupta

• Electronics, Apparel, Computers Will Spur Online Retail Growth: Forrester

  The economy may limp, but online retail sales will leap, bounding ahead by 10% annually through 2014, according to a new research brief from Forrester.

• Online Spending To Lap Print: Outsell

  Spending on digital and online advertising and marketing will overtake print in 2010, according to projections from Outsell Inc.