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Chief Marketer Staff

  • Sara Lee Reports Sales and Promotion Spending up in 1Q

    Sara Lee Corp. reported first-quarter net sales of $4.7 billion, an increase of 3% compared to $4.5 billion one year ago. Net income was $230 million,

  • Kids Make Animated Cartoons in Discovery Kids Promo

    Kids can create their own cartoons online in a Discovery Kids promotion supporting the launch of its two new animated cartoons. The new RealToon seriesKenny

  • Mail-Well Reorganizes Into Two Units

    Mail-Well Inc., a printer and provider of e-services, has organized its business into two segments — commercial and resale. The Englewood, CO-based company

  • Rich Media Dominates Online Ads: DoubleClick Study

    Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving

  • News Briefs

    BANK OF AMERICA STUDENT BANKING: has signed for a second year as the presenting sponsor for Game Show Network’s Get Schooled Tour 2004. The tour travels

  • Short Cuts

    Creative Direct Response Inc., a full-service direct marketing agency, has started a new division called 1st Degree Inc. The new unit will be run by Laura

  • List and Database News

    Boden and Mini Boden USA This file of 24,384 last-12-month buyers from this British upscale clothing catalog is making its debut in the U.S. Direct Mail

  • Bally Total Fitness Taps Edith Roman

    Bally Total Fitness has chosen Edith Roman Associates Inc. to manage its half-million-name active members file, effective Nov. 1. The health club chain

  • After Two-Year Hiatus, Sauza Tequila Kicks off Major Campaign

    Sauza Tequila is launching its first integrated consumer marketing campaign in more than two years with a nationwide tour at its highlight. Spending was

  • NBA All-Star Ballot Plans Set

    NBA kicks off All-Star balloting Nov. 13 with returning partners Sprite, America Online, Champs Sports, Reebok and 989 Sports. Fans can get ballots online,