Bally Total Fitness has chosen Edith Roman Associates Inc. to manage its half-million-name active members file, effective Nov. 1.
The health club chain also markets a 60,000-name monthly hotline and new members files for the last three and six months. Bally members have an average age of 32 and an average income of $40,000. Some 65% of them are professionals, and more than half are women. They spend an average of $550 on their membership fees.
Usage on the file includes American Heart Association, Leukemia Society, Victoria’s Secret, Columbia House and BMG, along with financial services. Selections include gender, age, Internet source, credit card/cash buyers and state/SCF/ZIP. The base price on the file is $75 per thousand. Special rates for fundraisers of $60/M and for publishers of $65/M are available. ClientLogic has been managing the file.
The sources are sign ups, Internet, direct mail and response to space ads.
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