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Chief Marketer Staff

  • News Briefs

    FRANKEL: Chicago, has promoted Brendan Nash and John Menefee to creative directors. Nash will be responsible for inception and execution of creative concepts

  • NYC Comptroller Wants Lucrative Snapple Deal Pulled

    New York City’s comptroller has called for the city to cancel its $166 million deal with Snapple that gave the beverage company the right to sell its

  • Reader’s Digest Reports a 6% Revenue Decline

    Reader’s Digest experienced a 4% revenue decline in its fiscal 2004 first quarter, largely because of a reduction in international marketing. The Pleasantville,

  • Sweepstakes Drives Interest in E-mail Campaigns: Study

    Want to get consumers to sign up for that e-mail campaign? Try sweepstakes. The marketing tactic was found to be the No. 1 motivating factor in getting

  • Cordiant Boosts WPP Quarterly Revenues to $1.6 Billion

    WPP Group reports third-quarter revenues hit $1.6 billion (GBP $1 billion) for the first time ever, up 11% from third-quarter 2002. The increase is due

  • Capital Bank and Nationwide Form Partnership

    A direct mail campaign will support a new joint marketing agreement between CapitalBank and Nationwide Insurance. Customers of CapitalBank’s Greenville,

  • List and Database News

    Last Frontier Alaskan Adventurers This file features 713,475 people who have purchased fishing licenses and 143,257 people who have purchased hunting

  • Short Cuts

    Helene Rosenblum has joined Draft Inc. as senior vice president, group account director. She was previously with Leo Burnett Company for seven years,

  • Insert Usage Up: Study

    Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study

  • Men’s Health Cuts Costs

    (Circulation Management) Men’s Health magazine is saving up to $1 million per year with three painfully simple tactics. One is automatic renewals. Since