Chief Marketer Staff
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Live From Bigfoot’s E-mail Summit: Spam Concerns
Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service
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Agencies
Victoria’s Secret Packs Sting CD
Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
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Discovery Hires Ken Dice as VP-Marketing
Discovery Networks U.S. has named Ken Dice executive VP-marketing. The appointment takes effect Dec. 1. Ken Dice Dice replaces Chris Miller who resigned
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DMA Special Interest Councils Select New Officers
The Direct Marketing Association
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Short Cuts
“Then and Now” is the theme of the Tempo Awards at the next annual Chicago Association of Direct Marketing DM Days. The Tempo Awards salute creative results
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Layoffs Reported at Franklin Mint
Collectibles DMer Franklin Mint notified 200 employees yesterday that they are about to be downsized as part of a general restructuring. The company plans
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DNC List Unconstitutional Telemarketers Tell Appeals Court
A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal
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Buying Club Marketer Agrees to Settle FTC Charges
A bankrupt firm has agreed to settle Federal Trade Commission charges that it deceptively sold buying club memberships to consumers, then billed their
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How ‘Glad’ Can Limited Tidings Be?
Anybody who says