Chief Marketer Staff

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• List and Database News

  Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,

• Hello Direct VP Joel Stanley Hughes Dies at 58

  Joel Stanley Hughes, general manager and senior vice president of Hello Direct, died on Oct. 26 at age 58, Direct Newsline has learned. He is survived

• Online Ad Spending in South Africa Rises

  Online advertising and sponsorship expenditures in South Africa increased by 17% during the third quarter to total more than 20 million rands (about $3

• Agencies

  Clifford to Appear on Millions of Wendy’s Kids’ Meals

  Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of

• Agencies

  McDonald’s Ends Monopoly, Readies for World Children’s Day

  McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

• Urban Outfitters Income Rises 76%

  Urban Outfitters Inc. reported first quarter income of $14.1 million, up 76% from $8 million last year. The cataloger and retailer posted net sales of

• Martin Levine, founder of MarketSource, Dies

  Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain

• Live From Bigfoot’s E-mail Summit: Spam Concerns

  Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service

• Tiffany Earnings Fall in Quarter

  Tiffany & Co. posted net earnings of $28 million for the third quarter, off 20% from $35.2 million last year. Net sales for the quarter ended Oct. 31