Chief Marketer Staff

• Online Ad Spending in South Africa Rises

  Online advertising and sponsorship expenditures in South Africa increased by 17% during the third quarter to total more than 20 million rands (about $3

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• QVC Share Acquisition Boosts Liberty Media’s Income

  Liberty Media Corp. reported net income of $41 million for the third quarter, up 86% from $22 million last year. The Englewood, CO firm attributed these

• ERA Names Caisson VP of Membership

  The Electronic Retailing Association has named Jack Caisson as vice president of membership. He brings 16 years of association management experience from

• Live From Bigfoot’s E-mail Summit: E-Newsletter Advertisers Liable Under California Anti-Spam Bill

  Advertisers in e-mail newsletters are liable unless recipients opt in to receive their ads, under the new California anti-spam law. And State Sen. Kevin

• Short Cuts

  Online DM and database management firm Traffix Inc. named Mark Gutterman to the company’s board. He replaces Jack Silver. Gutterman is CFO of Starpoint

• Live From Bigfoot’s E-mail Summit: Credit Card Customers Worry About E-mail Fraud

  E-mail fraud worries 77% of consumers who receive e-mail from their credit card companies, according to a study by e-mail service provider Bigfoot Interactive.

• Agencies

  Nivea for Men Targets 2 Million Commuters

  Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

• Agencies

  Victoria’s Secret Packs Sting CD

  Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion

• Agencies

  Clifford to Appear on Millions of Wendy’s Kids’ Meals

  Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of