Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog.
In February Wendy’s will feature millions of customized Kids’ Meal bags based on the stars of the animated series. The bags will each contain one of five toys including: a plastic dog dish with bone shaped playing cards, a Clifford plush toy, a T-Bone vibrating toy, a plastic Cleo figurine, and a plastic Clifford figurine that shakes his head and moves his ears. Each Kids’ Meal bag will feature a mail-in offer from Scholastic for a free Clifford book.
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| Clifford will appear on Wendy’s Kids’ Meals |
More than 5,400 Wendy’s locations in the United States and Canada will participate.
In-store marketing efforts include signage in participating Wendy’s and tray liners featuring Clifford characters. A special Clifford/Wendy’s Web site will be created, linking to Scholastic’s Parents’ Page.
First published by Norman Bridwell in 1963, there are 110 million Clifford books in print. PBS KIDS airs two animated series featuring the red cartoon dog: Clifford the Big Red Dog and Clifford’s Puppy Days. In addition, a new Clifford live show will embark on a national tour and an interactive Clifford children’s museum exhibit will open in Minneapolis. Both will debut in Feb.
TV spots support.
Bender/Helper Impact, New York City, handles p.r.
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