Chief Marketer Staff

• MARS Adds Events Division

  MARS Advertising will open an events marketing division Dec. 1 with Steve Woods at the helm. Woods has been named president of MARS Event Marketing Group,

• News Briefs

  CROWN ROYAL: leverages its distinctive purple bag for a holiday promo. In a first for the whiskey brand, consumers can have a personalized message stitched

• P&G, Kellogg Play with Cat in the Hat

  Procter & Gamble and Kellogg Co. are touting Dr. Seuss’ The Cat in the Hat via unusual tie-ins. This is P&G’s first-ever property tie-in for its service

• Cadbury to Put Diet Tips on Labels: Report

  As childhood obesity rises to epidemic proportions, Cadbury Schweppes, an international maker of beverages and confectionery products, may include diet

• Draft Debuts Verizon.com TV Spot

  Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in

• Shopping.com Launches First TV Effort

  Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign’s initial 30-second

• New Products and Services

  Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

• GovConnections’ GSA Contract Cancelled

  (Catalog Age) Bad news for PC Connection. On Nov. 17, the Merrimack, NH-based computer reseller announced that its GovConnection subsidiary

• List and Database News

  VLife MKTG Services has won management of this file of 48,721 subscribers to this entertainment magazine. The source is direct mail. Selections: International

• USPS to Begin Installing Anti-Biohazard Systems

  The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the