MARS Advertising will open an events marketing division Dec. 1 with Steve Woods at the helm.
Woods has been named president of MARS Event Marketing Group, working with MARS veteran Cheryl Larson, who becomes senior VP-general manager of the events division.
Woods resigned as president of Pierce Promotions & Events, Portland, ME, in October (Nov. 13, 2003 Xtra). Woods will work from a new office in Portland; Larson and 20-30 staffers will work from MARS’ Southfield, MI, headquarters.
MARS ranked No. 61 in the 2003 PROMO 100, with 2002 revenues of $23.8 million, up 19% from 2000. The agency has 18 offices across the U.S. and is well regarded for its account-specific and retail promotions work.
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