Chief Marketer Staff
-
Short Cuts
The U.S. Postal Service has decided to hold only one National Postal Forum next year and it will take place at Sept. 19 at the Washington, DC Convention
-
Bally Taps Agency.com for Net Work
Bally Total Fitness, a provider of health and fitness services, has engaged Agency.com to work on several Internet marketing projects. The Chicago-based
-
Coremetrics, iCrossing Team Up on Search Engine Service
Coremetrics, a Web analytics systems developer has teamed up with search engine marketing agency iCrossing to provide search engine optimization and ROI
-
Advanstar Communications Chooses MeritDirect
Advanstar Communications has tapped MeritDirect to manage its business-to-business magazine and trade show files, effective Jan. 1. There are 2.5 million
-
CommercialWare Acquires OrderMotion
CommercialWare Inc., a provider of direct marketing software, has acquired OrderMotion, a New York-based developer of online retailing systems for smaller
-
A&F to Shutter Magalog, Hints at Catalog Expansion
Abercrombie & Fitch said it would increase the size and distribution of its catalog in the wake of its decision to shutter A & F Quarterly, its controversial
-
List and Database News
The Guidance Channel Master File This list contains 66,209 total buyers from this educational publisher. The source is direct mail. Selections: Gender,
-
DM Sales in Florida to Rise 9.3%: Wientzen
Direct marketing sales in Florida are projected to reach $175 billion by 2007, predicted H. Robert Wientzen, CEO of the Direct Marketing Association.
-
Possible Buyer Emerges for FAO Schwarz
Entrepreneur Ken Hakuta said Wednesday he is in talks to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to wire service