Chief Marketer Staff

• Email

  Activity-Based Segmentation Is the Future of E-mail

  This year we

• Agencies

  PRC Expects Postal Five-Day Plan This Month

  The Postal Regulatory Commission is expecting the U.S. Postal Service to submit a plan for eliminating Saturday delivery later this month.

• NMTV Acquires Digital Clarity

  NMTV, an online television and marketing firm, will acquire online marketing agency Digital Clarity.

• Barnes and Noble Names Lynch CEO

  Barnes & Noble Inc. has named William Lynch chief executive officer.

• Agencies

  Casual Male Jumps Back to Profitability

  Casual Male Retail Group Inc. posted net income of $3.6 million for the fourth quarter, compared to a net loss of $108 million in the prior year.

• Mobile

  Epsilon Taps Netsize for Mobile Services

  Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.

• PopSecret Offers Web “Movie Night” Utility

  Movies and popcorn are as natural a combination as… well, movie theaters and sticky floors

• NCAA Coaches to Reveal Papa John’s Promo Code

  Papa John’s is running a unique code promotion to raise funds for charity, but it won’t be as easy as finding the codes on pizza boxes

• Todd Dexter Named VP U.S. Creative for Carlson Marketing

  Carlson Marketing has promoted Todd Dexter from vice president and group creative director to vice president, creative-U.S.

• News Brief—Discovery Communications

  DISCOVERY COMMUNICATIONS: has entered into a licensing agreement with Horizon Group USA to develop Animal Planet-branded craft and activity kits