DISCOVERY COMMUNICATIONS: has entered into a licensing agreement with Horizon Group USA to develop Animal Planet-branded craft and activity kits. The product line will begin appearing in April in Michaels, the exclusive retail partner for the product line. The products will also be included in Michael’s Kids Summer Camp 2010 program, supported by in-store signage, circulars and at www.michaels.com. Licensing agent, the Joester Loria Group, brokered the deal.
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