Chief Marketer Staff

• California Sues Grocers for Collusion

  The California Attorney General filed an antitrust suit Monday against three supermarket stores, charging that their agreement to stand together against

• DMI Names Mayhew EVP of Consumer List Division

  Direct Media Inc has named Karen Mayhew as executive vice president of the consumer list and insert media management division. She has been with Greenwich,

• Postal Labor Leaders Blast Aspects of President’s Reform Plan

  Postal union leaders weighed in today on their feelings about postal reform. And one thing became clear as they testified before a House committee during

• Agencies

  Bed, Bath & Beyond Inspires with Sweeps

  Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

• Net.Marketing to Feature Travelocity and CNET Executives

  Keynote addresses from new Travelocity.com president and CEO Michelle Peluso and CNET Networks chairman and CEO Shelby Bonnie will kick off the net.marketing

• Short Cuts

  Cynthia Simmons has joined List Process Company as senior account executive/apparel specialist. Solar Communications has named Robert Lambert as vice

• Agencies

  Best Western Teams Up With NASCAR

  Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

• Agencies

  Xbox Gamers Compete Against OutKast

  In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today’s hottest stars. Microsoft Corp. launched

• Herschell Gordon Lewis to Address Florida DMA

  “Your Car and Your Marketing Message Won’t Run On Plain Water” will be the topic of a Feb. presentation by Direct’s “Curmudgeon at Large” and copywriting

• January, Annual Sales Up for Several DMers

  With exception of Spiegel and Talbots, January and the recently ended fiscal year were bright for many direct marketers reporting results on Thursday.