Keynote addresses from new Travelocity.com president and CEO Michelle Peluso and CNET Networks chairman and CEO Shelby Bonnie will kick off the net.marketing conference and exhibition on Feb. 25.
The conference, at the Hilton New York, is sponsored by the Direct Marketing Association and the Association for Interactive Marketing.
In her opening keynote, titled “The Online Travel Industry: Working With the Online Marketing Revolution,” Peluso will examine the current online travel industry and discuss its expected growth this year.
Immediately following Peluso, Bonnie will discuss breakthroughs in behavioral targeting that increase levels of response and customer engagement in “Breaking Through: Online Performance in a Consumer-Driven Market.”
The conference will continue on Feb. 26 with a marketing executive roundtable featuring TiVo’s vice president of marketing Susan Cashen and DoubleClick CMO Peter Krainik. For information visit www.dmanetmarketing.org.
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