Articles by Chief Marketer Staff

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.