Speak Up: How Voice Search is Changing Shopping Behavior
For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.
Articles by Chief Marketer Staff
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.
Marketing in an Age of Data Mistrust: 3 Tips
Brands have a corporate responsibility, as well as a commercial incentive, to demonstrate why they need consumers' data in the first place.
Tips to Get the Most from Working with Gaming Influencers
The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
7 Tips for Promoting Your Marketing Agency
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
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