Chief Marketer Staff, Author at Chief Marketer

Publix Switches from Paper to Plastic: Gift Cards that is

Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards. The cards can be reloaded in values from $5 to $500 and have no expiration date. “Gift cards are more accessible to customers than the paper gift …

Agencies

TiVo Launches Rewards Program and Credit Card

Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase. The company said TiVo Rewards lets existing TiVo …

Agencies

CompUSA Trys Instant-Win Incentives Tied to Visa Card

CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product. Each time a CompUSA team member sells a targeted product, they can log on to the company’s …

Agencies

Spending on the Rise for P&I: PROMO Survey

U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …

Former Marketing Execs Open Wireless Marketing Firm

Two marketing and advertising executives have launched HipCricket LLC, a wireless marketing and event company. Jim Hood Wes Bray Most recently, Jim Hood and Wes Bray had been with mobile marketing company Mobilopia, which they left in July, …

Agencies

Mail Stream: A Report on Incoming Direct Mail

House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …