CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product.
Each time a CompUSA team member sells a targeted product, they can log on to the company’s intranet and enter the sales ticket. With every sales receipt entered, the team member gets a chance to try their luck and have some fun with an online instant win, scratch-off style game that offers up to $250 in cash prizes per sale. Every ticket is a winner, and every time they win, the extra cash is applied immediately to their Visa-branded prepaid card.
“This is a cutting-edge program that solves the major issues with employee incentive programs,” says Daniel Perrone, CompUSA’s director of consumer services, in a statement. “It has proven to be substantially more effective than traditional methods of incenting.”
Perrone said employees can get their cash-incentives instantly, and can withdraw them at any Plus ATM or use them wherever Visa cards are accepted.
Motivating their sales professionals even further, team leaders can track their team’s sales performance online, in real time. Individual team members can also view their sales history online, so they always know when and how much they’ve won.
CompUSA is using the instant-win incentive program to promote sales of digital services, including dial-up and broadband Internet, and the Motorola products necessary to power the services. DirecTV and DirecPC satellite TV and Internet services are also targeted. Plans are in the works to target digital music services, virtual hard drives, local telephone service, voice-over-IP, Internet telephony, home security, and satellite radio.
Installation and deployment of the promotion was turn-key, as the software is provided as an Internet-based hosted application service. All that was required of CompUSA to participate was an Internet connection and a computer with a Web browser, the company said.
Ecount, Conshohocken, PA, provided the program to CompUSA.
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