Chief Marketer Staff

• Agencies

  Father Wins $1 Million in Pepsi’s $1 Billion Giveaway

  A 44-year-old father of three from Massachusetts won $1 million in Pepsi’s Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.

• Gillette: Beckham Contract Value “Ridiculous”

  Though it is true that international soccer star David Beckham signed a three-year marketing agreement with The Gillette Company in May, a company spokesperson said the financial terms published recently in a Spanish sports daily are “ridiculous.” …

• Number of Seniors Online Jumps 18%: Study

  Seniors are an savvy group, with their own legions of trend setters and early adopters who have turned countless friends onto any number of technologies including computers, e-mail and the World Wide Web. In fact, the number of people ages 55 and up who …

• Albertsons Taps Gannon as CMO

  Albertsons has promoted Paul Gannon to chief marketing officer for its 2,500-store supermarket and drugstore business. Gannon had been president-CEO of Shaw’s Supermarkets, which Albertsons bought in April. Gannon will oversee all marketing for …

• Ocean Spray Names Romanzi COO

  Ocean Spray Cranberries, Inc. has named Kenneth G. Romanzi in the new position of senior VP and COO of the cooperative’s largest division, its domestic food and beverage business. The position took effect Sept. 9. Kenneth Romanzi Romanzi, 44, has 22 …

• Boundless Motor Sports Racing Signs New Marketing VP

  Boundless Motor Sports Racing, Inc. has appointed Mark Noble to the new position of VP-sales and marketing. Noble’s focus will be to develop marketing and sponsorship opportunities for the company’s three dirt track racing series: World of Outlaws …

• News Briefs

  PRESTIGE BRANDS INC.: shifted its estimated $10 million account for four brands to Carrafiello Diehl & Associates following its merger with Carrafiello client Medtech. Irvington, NY-based Prestige reassigned Comet, Chloraseptic, Murine and Clear Eyes …

• Pepsi to Pour at Racetracks

  Pepsi-Cola North America has signed as the exclusive soft-drink provider at 13 horse racetracks in North America, including Pimlico Race Course in Maryland, Gulfstream Park in Florida and Santa Anita Park in Southern California. Magna Entertainment …

• Amex, AEG Strike Deal

  American Express has inked a sponsorship deal to be the official credit card for AEG venues and teams in Southern California. The agreement covers the Staples Center and the Home Depot Center, as well as the Los Angeles Kings and Los Angeles Galaxy …

• News Briefs

  TV GUIDE: is launching a line of classic television series on DVD, featuring many popular programs from television’s golden era. The collection debuts with 72 episode available Sept 21 in six individual collections: Classic Comedies, Classic Westerns, …