Pepsi-Cola North America has signed as the exclusive soft-drink provider at 13 horse racetracks in North America, including Pimlico Race Course in Maryland, Gulfstream Park in Florida and Santa Anita Park in Southern California.
Magna Entertainment Corp., which owns the tracks, has granted Pepsi the rights to use all MEC trademarks, including the specialty race logos created for races such as the Sunshine Millions, the Preakness and the Santa Anita Derby.
The agreement also includes in-stadium signage at the track level as well as grandstand visibility and announcements. In addition, Pepsi will advertise on HorseRacing TV, a horse racing television channel owned by MEC and distributed by various cable and satellite carriers.
Most tracks will begin converting to Pepsi brands immediately and Pepsi promotions featuring MEC properties will hit the marketplace starting this winter.
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