Chief Marketer Staff

• Smith & Wesson Enters NASCAR Oval

  Firearms manufacturer Smith & Wesson has announced a multi-year partnership with SKI Motorsports to sponsor a NASCAR Busch Series entry in 2005. The Smith & Wesson/SKI Motorsports Chevrolet will make its competitive debut at the NASCAR Busch Series …

• News Briefs

  16W MARKETING: has been signed to help Ripken Baseball manage and coordinate the marketing activities of future Hall of Famer Cal Ripken, Jr. and his baseball-related business interests. ELECTRONICS ARTS: today rolled out holiday promotional prices on …

• Agencies

  P&I Postscripts

  CELEBRITY CRUISES: and MBNA America Bank have created a rewards credit card offering both cruise and non-cruise vacation benefits, including travel, merchandise and cash rewards. The Celebrity Rewards WorldPoints Visa card participants can redeem points …

• Listline e-Newsletter

  Listdata Management Services Inc. now oversees Home Business International’s list. It names 163,412 who bought the “Home Employment
  Directory,” a guide to companies that hire home-based employees.

• Live from Ad:Tech: Forbes Publisher Cites “The Cheap Revolution” As Contributing to Unease

  Despite low interest rates and high home ownership levels, nearly half of American surveyed feel the economy is getting worse. Rich Karlgaard, publisher of Forbes magazine attributes this, at least in part, to a sense of impending deflation he calls

• FTC Files Suits in Weight-Loss Sweep

  The Federal Trade Commission has filed big fat lawsuits against several companies that it says told big fat lies in their weight-loss advertising. The suits, part of the FTC

• Firm Told to Stop Making Claims About 9/11 Coins

  National Collector

• E-Commerce Spurs Systemax’s Third Quarter

  Systemax Inc., a computer products manufacturer and distributor, reported $2.7 million in net income, up from $1.9 million in third quarter 2003. The Port Washington, NY-based firm

• Nancy Small Named CEO of Eating Well Magazine

  Nancy Small has been hired as CEO of Eating Well, a food and health products publisher. In her new position, she will be responsible for the direct mail, market research, financial management, strategic planning, advertising sales and budgeting for the entire Eating Well Brand, Small will report to Charlie Kireker, chairman of the EatingWell board.

• Bob Castle to Work With StevensGouldPartners

  List veteran Bob Castle has joined StevensGouldPartners LLC as a senior associate. Castle will help the firm, which facilitates mergers and acquisitions in the public relations industry, expand into the list management and direct marketing fields.