Chief Marketer Staff

• Live from PROMO Expo: Reaching the Hispanic Mom

  Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

• With Sales Up, Brookstone Anticipates Catalog Circulation Increase

  Brookstone, which traditionally takes a loss during the first three quarter of the year and turns a profit during the holiday quarter, reported a third-quarter net loss of $6.7 million.

• Catalog Sales Slip for Talbots in Third Quarter

  The Talbots Inc., Hingham, MA, generated $421.2 million in net sales during its third quarter, compared with $408.1 million in third quarter 2003.

• Gray Direct Chicago Hires New President

  Jeff Jarrett has been tapped by Gray Direct Chicago to serve as its president.

• Grizzard Names Myer Business Development Manager

  Grizzard Performance Group, Atlanta, has hired Diane Myer to serve as its business development manager.

• Range Online Names White COO

  Range Online Media, an online advertising agency, has named Ray White chief operating officer.

• Rapp Collins Names Grossman Chief Strategy Officer

  Rapp Collins Worldwide has named Loren Grossman to the newly created position of chief client strategy officer.

• Draft Chicago Names Rausch VP, Creative Director

  The Chicago office of Draft, Inc. has named John Rausch as vice president, creative director.

• List and Database News

  Mailing lists for rent

• Listline e-Newsletter

  Worldata will assume management of the Element K Journals postal and
  e-mail list group Dec. 1. The assignment covers more than three dozen
  lists and in excess of 1 million records.