Chief Marketer Staff

• U.S. Third Quarter Internet Sales Rise 4.7%

  U.S. Internet purchases rose 4.7% in the third quarter from the previous three months, three times faster than total purchases.

• FTC Charges Canadian Telemarketers

  A Canadian enterprise that allegedly targets elderly consumers, dupes them into revealing their bank account information, then debits hundreds of dollars from their accounts is facing Federal Trade Commission charges that its operation violated federal law.

• Schober Teams With Harte-Hanks on German Lists

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• Blair Taps Newgistics

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• NutriSystem Names Connerty CMO

  NutriSystem Names Connerty CMO

• Short Cuts

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• List and Database News

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• Email

  A New Set of Marketing Pipes

  Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

• Email

  Beating the Filter Odds

  Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.

• Agencies

  Posting a Profit

  One of the best ways to keep direct mail production costs down is to minimize postage expenses. Here are a few simple tips to keep in mind that will help