Chief Marketer Staff
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Cendant Promotes Two Marketing Veterans
Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division. Strebel Thomas Strebel will oversee …
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Rapp Collins Taps Grossman, Phillips
Rapp Collins Worldwide named its first-ever chief client strategy officer and added a senior VP-group account director in its New York City headquarters. Grossman Phillips Loren Grossman takes the new post of chief client …
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DIC Hires Michael Verrecchia as Senior VP-Marketing
Mike Verrecchia Independent children’s entertainment company DIC Entertainment has named Hasbro veteran Michael Verrecchia as senior VP-marketing. In his new role, he will oversee all marketing and promotional initiatives for DIC, including marketing …
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News Briefs
SPIN MASTER AND DANNON: have teamed up to promote Dannon Danimals and Sprinkl’ins lowfat yogurt. Beginning this month, kids can send two proofs of purchase of Danimals or Sprinkl’ins along with $2.25 to Dannon to receive a set of glow-in-the-dark Mighty …
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Agencies
A New Set of Marketing Pipes
Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail
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Agencies
E-Mail Trust A Must for Small Business
For creating eye-rolling boredom among anyone who did not attend CalTech, there
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …
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USPS Delivers Biggest-Ever Direct-Mail Drive
The U.S. Postal Service last week delivered its first-ever Holiday Guide to all 110 million U.S. households. USPS claims this is the first time a direct-mail effort has hit every U.S. home in the same week. The four-color booklet explains shipping …
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BlueLithium to Acquire AdRevolver
BlueLithium Inc., an Internet direct response network, will acquire ad serving technology firm AdRevolver for an undisclosed sum.