USPS Delivers Biggest-Ever Direct-Mail Drive

The U.S. Postal Service last week delivered its first-ever Holiday Guide to all 110 million U.S. households. USPS claims this is the first time a direct-mail effort has hit every U.S. home in the same week.

The four-color booklet explains shipping options for holiday gifts, including Click-N-Ship home service. Draft, Chicago, handles.

“Typically there is an after-Thanksgiving rush to mail in time for the holidays. This year everyone in the U.S. will have help … knowing what their options are,” said Draft Account Director Nancy Forster in a statement.