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Chief Marketer Staff

  • List and Database News

    Lists for the direct marketing industry.

  • Listline e-Newsletter

    Brand-conscious consumers looking for bargains on products such as
    designer clothing, footwear, electronics, jewelry, bedding, home
    furnishings and housewares are featured on this new-to-market postal
    file.

  • Aegis Buys Velocity Sports in Deal That Could Hit $26 Million

    Citing an interest in taking its sponsorship and lifestyle marketing specialty abroad, Velocity Sports and Entertainment LLC said it would be acquired by London-based agency holding company Aegis. Aegis will acquire 100% of Velocity shares, which are …

  • Kellogg Sues General Mills Over ‘Cinnamon Toast’

    Kellogg Co. filed a lawsuit earlier this month challenging rival General Mills’ trademark on the phrase “cinnamon toast crunch.” Kellogg has contested General Mills’ ownership of the term since 2000, when General Mills reportedly asked the U.S. Patent …

  • ABC Controversy Pulls Millions in Media Mentions

    While ABC’s cross promotion of Monday Night Football and Desperate Housewives outraged millions of viewers, the network may have gotten what it truly wished for, media mentions that equaled about $10 million in advertising. The exposure value is based …

  • Ashley Furniture Makes Over Its Visibility Via Reality TV Shows

    It was a far cry from the dusty streets of Iraq. Last week, Marine Sergeant Joshua Horton pulled up in a white limousine to a sparkling new home in the Chicago suburb of Oswego, compliments of A&E Television Network’s new home program At Home With The …

  • Uh-Oh! SpaghettiOs Gets a Face Lift

    “The neat round spaghetti you can eat with a spoon” is being rebranded under the Campbell Soup Co. name. Campbell has retired the Franco-American brand name in favor of the popular Campbell name in an effort to boost sales of SpaghettiOs, RavioliOs and …

  • Circuit City, Pizza Hut Serve Holiday Promo

    Electronics retailer Circuit City teams up with Pizza Hut for a holiday promotion under Circuit City’s new tagline “Just what I needed.” Consumers who order Pizza Hut delivery from Nov. 21-Dec. 21 get a $5 Circuit City coupon good on any purchase over …

  • Agencies

    Verizon Wireless Builds 411 Use with Sweeps

    Verizon Wireless’ “Get Up and Go” sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at 411GetUpandGo.com or via mail to win one of four grand …

  • Former Expos Get New Identity

    The MLB franchise formerly known as the Montreal Expos received a new brand identity yesterday. The team, which is being moved to Washington D.C.’s RFK Stadium for the 2005 season, will be known as the Washington Nationals. The league, which owns the …