Chief Marketer Staff, Author at Chief Marketer

Best Buy Cheers For Cell Phones in Theaters

Best Buy this week breaks an in-theater campaign that touts cell phones on the screen and in the lobby. Nokia and Verizon co-sponsor the campaign, which centers on an ad breaking today in AMC Theaters nationally. The spot mimics movie trailers, showing …

Agencies

Bush Re-election Pumps Up Holiday Gift Spending

The reelection of President George W. Bush is expected to have a positive impact on holiday gift spending, including gift cards. Before the election, consumers were expected to increase their spending this holiday season by 4.5%, a number that jumped to …

Agencies

W Hotels Partners With Chrysler

W Hotels Worldwide and Chrysler are partnering to offer the ultimate travel experience to W guests. The new Car Concierge will offer VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels in New York, Chicago, …

Sports Leagues Represented at Macy’s Parade

The National Football League, is for the first time, sponsoring a float in Thursday’s Macy’s Thanksgiving Day Parade, and athletes from the Woman’s National Basketball League and Team USA will appear, also for the first time, on other floats that will …

Agencies

Jack in the Box Bows Stored-Value Card

Jack in the Box restaurants is debuting its first stored-value card. The Jack Cash card is reloadable and available in amounts from $5 to $100 and can be purchased at any Jack in the Box restaurant or online at Jackinthebox.com. “We’re always looking …

NBC Cross-Promoting Arena Football and Las Vegas

NBC is once again trying to grow its Arena Football audience with a mini-movie, but will also use it to cross-promote the movie with an upcoming DVD release of its hit show Las Vegas. Las Vegas’s Nikki Cox and Colorado Crush owner John Elway star in …

Agencies

Cupmaker Whirley Buys DrinkWorks

Drinkware maker Whirley Industries has acquired competitor DrinkWorks, forming the largest supplier of custom-branded stainless, plastic and souvenir drinkware. Whirley’s sales staff gets DrinkWorks’ designs (like Elmo, sold at Sesame Place theme park) …

Hey, Hey, Hey! Fat Albert teams With NBA

The NBA is partnering with the Fat Albert film to promote its All-Star Balloting program. A new 2005 All-Star Balloting television commercial, which will feature characters from the Twentieth Century Fox movie and NBA Legend Bill Walton, will air during …

Agencies

Fuse Vets Offer Youth Premiums

Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …

Agencies

Simon Taps Visa, American, Cotton for Holiday Promo

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group’s annual holiday fundraiser. Simon hosted a “Simon Evening of Giving” events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included …