Chief Marketer Staff

• List and Database News

  Mailing list for rent

• Listline e-Newsletter

  Mal Dunn Associates Inc. has been named manager of several files from
  Dell Magazines.

• McDonald’s CEO Resigns to Fight Cancer

  McDonald’s Corp. CEO Charlie Bell has resigned to devote all of his time and energy to fight his battle with cancer.      Skinner             Bell             Jim Skinner, McDonald’s vice chairman, has been named to replace Bell as CEO and as a …

• P&G, Wal-Mart Still Top PoweRankings

  Procter & Gamble and Wal-Mart Stores again top Cannondale Associates’ PoweRanking survey for the sixth straight year.

• Agencies

  Three States Sue Simon Malls over ‘Gift Card’ Charges

  Three New England states have sued North America’s largest shopping mall owner, alleging that Simon Property Group Inc. violated consumer protection laws by including fees and expiration dates on its gift cards. In a preemptive strike, Simon Property …

• Agencies

  Revlon Sweeps Dangles Diamonds and Glitzy Parties

  Just in time for the holidays, Revlon is out with a sweepstakes dangling Hollywood style parties and diamond rings. The Revlon Wrap Yourself in Red Sweepstakes offers participants a chance to win a trip to Entertainment Weekly’s 2005 Emmy Awards Party …

• Agencies

  Yahoo Hosts Times Square Snow Globe

  Yahoo will put a giant snow globe in Times Square this Friday to help holiday shoppers. The snow globe houses “Comparison Shopping Santa,” who shows consumers how to compare goods and prices online (and poses for photos with visitors). Wi-Fi Internet …

• Agencies

  Employee Gift Card Incentive Spike Expected

  A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …

• Agencies

  ClubMom Spruces Up Holiday Shopping with Points, Sweeps

  Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …

• Agencies

  NASCAR Hitting NYC; Diageo Finalizes NASCAR Sponsorship

  Though the closest racetrack is hours away, NASCAR racecars will be making pit stops in several New York City locations next week, and the racing conglomerate is sponsoring a sweepstakes to lure consumers to each racecar location. Authentic show cars …