Chief Marketer Staff

• Coupons, Inc. Introduces CouponBar

  Coupons, Inc., a provider of consumer-printed coupon marketing and technology services, has introduced CouponBar, a toolbar which, when installed into Web browsers, provides a regularly updated list of offers available on the Internet. Consumers can …

• News Briefs

  WELCH’S: is unveiling its Sparkling Grape Juice Cocktail nutcracker collection, a nutcracker-themed full-body wrapped 25.4 ounce bottle. Two designs are available as a two pack: the traditional red-costumed soldier for the grape flavor and a …

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

• Direct’s Exclusive Survey Shows Profits, Acquisition Spending Up

  For folks who can

• Catalog, Direct Mail Printer NorthPrint Cuts Staff by Half: Reports

  NorthPrint International laid off 30 employees on Nov. 19, according to a published report. The downsizing leaves the Grand Rapids, MN-based company with 34 workers.

• EToys Direct to Offer Toys on Circuit City and SmartBargains Web Sites

  EToys Direct has inked agreements with Circuit City and SmartBargains under which eToys will market and fulfill select toys on its partners’ Web sites.

• No Holidays for Nonprofits

  The holidays are a time for giving, and for many Americans that means giving not just to their family and friends, but also to support their favorite cause. Whether it’s out of habit, guilt

• The Next Threat on the Data Front

  These are challenging times for those in the data-gathering business. Access to that information is being questioned on a number of legislative fronts as consumers become more and more concerned about privacy in the electronic age.

• The Next Threat on the Data Front

   

• Survey: Retailers Should Get Serious About Serious

  If you need more evidence that service is important to your business, here it is: A recent survey conducted by the Washington