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Chief Marketer Staff

  • Yahoo HotJobs Offers Dream Job Via Sweeps

    Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …

  • Volkswagen Makes Its Mark at Sundance

    Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the …

  • Subway Super Bowl Sweeps Tied to Toasted Subs

    As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl. The QSR said the Super Bowl XXXIX Post a Toast Contest is an …

  • Cingular Wireless Signs Rodeo Star

    Monty Lewis Cingular Wireless has reached an exclusive two-year endorsement deal with world champion tie-down roper Monty Lewis. As part of the pact, Lewis will compete in more than 75 rodeo events each of the next two seasons, including key stops on …

  • FTC Seeks Public Comment on COPPA

    The Federal Trade Commission is seeking public comment on a proposal to amend the Children’s Online Privacy Protection Act rule to make permanent a temporary provision that allows Web site operators and online services that collect personal information …

  • Dowley Back in IPG Fold

    Interpublic Group of Cos. will sign an exclusive consulting deal and take a minority interest in an entertainment-marketing agency run by former IPG executive Mark Dowley. Dowley is head of Endeavor Marketing, a division of talent agency The Endeavor …

  • Martha Stewart to End Web, Catalog Operations

    Martha Stewart’s Living Omnimedia Inc. plans to shut down its online store and catalog next month

  • World Online Music Sales Rise Tenfold in 2004

    The number of legal sites quadrupled to more than 230 last year, while the music catalog doubled to more than 1 million songs, according to the International Federation of the Phonographic Industry (IFPI), which represents 1,450 record companies.

  • Acxiom Revenue, Income Up in Third Quarter

    Acxiom Corp. generated $312.4 million in third quarter revenue, up from $255.2 million a year ago.

  • Friendster Taps DoubleClick for Online Ad Serving

    Friendster, a social networking site, has selected DoubleClick Inc.’s DFP online advertising and Web hosting service.