Chief Marketer Staff

• A Feel for the Neighborhood

  PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

• Agencies

  McHugh Reintroduces Postal Reform

  Mailing industry groups were generally pleased that Rep. John McHugh reintroduced his stalled postal reform bill at the opening session of the 109th Congress

• Agencies

  News briefs/directmag.com

  1/18 THE KNOT INC. acquired the assets of GreatBoyfriends LLC, the operator of two e-dating services GreatBoyfriends.com and GreatGirl.com. The Knot’s

• Agencies

  An Insert Media Primer

  For 2005, more than a billion insert media placements are available in package shipments, blow-ins, bind-ins, co-ops, shared mail and even envelope advertising.

• Agencies

  DIRECT listline

  NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

• Agencies

  Lots to Shout About From Our Silent Auction

  Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

• Agencies

  eBay Store Gives Toy Rocket a Boost

  If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

• Agency Aliases

  Brad Nierenberg got tired of being mistaken for someone else. So this month, the president of Momentum Marketing ditches the name he’s built for 10 years

• Agencies

  Learning From the Movies

  What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

• Xtra: Excerpts from our e-newsletter

  1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.