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Chief Marketer Staff

  • Agencies

    Modern-Age Heritage

    Never mind cattle, oil wells and ten-gallon hats: Nothing says Lone Star State like a free checking account. You don’t agree? Neither did Frost Bank of

  • Agency Aliases

    Brad Nierenberg got tired of being mistaken for someone else. So this month, the president of Momentum Marketing ditches the name he’s built for 10 years

  • Agencies

    Calling India

    It’s only happened to me two or three times that I know of. I called a toll-free number, usually for some sort of customer service, and found myself speaking

  • Xtra: Excerpts from our e-newsletter

    1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.

  • Agencies

    The Rocky Horror Mailing Show

    About a year ago in this space, I lamented the fact that people were spending too much money trying to get my attention, but not necessarily in a good

  • Agencies

    An Unthinking Ad for a Brainy Shaver?

    Whence cometh this current vogue for ads with no headline? There are some things that never outlive their usefulness. No matter how advanced automobiles

  • Causes and their effects

    The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached

  • Agencies

    An Insert Media Primer

    For 2005, more than a billion insert media placements are available in package shipments, blow-ins, bind-ins, co-ops, shared mail and even envelope advertising.

  • Agencies

    Smirking Back at Advertising You-phemisms

    I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that

  • Agencies

    Jayme Wins Again

    A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,