1/19
The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.
Krispy Kreme Doughnuts, Inc. has named Stephen F. Cooper as CEO to replace Scott A. Livengood amid a sharp decline in its fourth quarter sales.
Former McDonald’s Corp. President and CEO Charlie Bell, 44, died Sunday of colorectal cancer in his hometown of Sydney, Australia.
1/18
Kraft Foods will stop advertising its less-healthy products to kids six to 11 as it shifts marketing strategy to highlight healthier foods. Kraft will phase out TV, print and radio for brands that don’t meet its “better-for-you” nutritional criteria.
Burger King. Corp. is the latest big name brand to join The Apprentice and will be featured in the show’s third season, which premieres Jan. 20. In their first task, candidates will be asked to run a Burger King franchise during the launch of a new hamburger product.
1/13
GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby.
Warren Kornblum has opened branded entertainment agency Shadow Entertainment Group five months after leaving Toys ‘R’ Us, where he was chief marketing officer.
1/12
Alloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. Alloy faces a Feb. 25 hearing to finalize the settlement of a second, related suit, alleging that six executives misrepresented Alloy’s financial results.
Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1.
Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel.
1/11
Think of it as Survivor for the business world: USA Network and HSN Network will produce Made in the U.S.A., a reality show that lets undiscovered inventors and entrepreneurs compete for a one-year contract with home-shopping giant HSN to sell their wares.
Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweeps program in which one grand-prize winner can walk off with a $10,000 gift card.
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