Chief Marketer Staff

• Agencies

  Block Woos Early Filers, Eschews Super Bowl

  H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game

• Creative Showcase

  CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost

• Agencies

  The New Advertising-DM Connection

  In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

• Agencies

  Music Premiums Top Charts

  Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

• Agencies

  Jayme Wins Again

  A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

• Agencies

  Person to Person

  Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.

• Agencies

  Calling India

  It’s only happened to me two or three times that I know of. I called a toll-free number, usually for some sort of customer service, and found myself speaking

• Agencies

  An Unthinking Ad for a Brainy Shaver?

  Whence cometh this current vogue for ads with no headline? There are some things that never outlive their usefulness. No matter how advanced automobiles

• Xtra: Excerpts from our e-newsletter

  1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.

• Causes and their effects

  The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached