Chief Marketer Staff
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MKTG Services Names Hurst Director of Sales
MKTG Services Has appointed Sandy Hurst direct of sales for its compiled division. Hurst had previously held a senior sales position at American List Counsel, and a company leadership position at AccuData America.
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PSI Group to Provide Commingling Services to Transcontinental Direct
PSI Group Inc. will provide commingling services to Transcontinental Direct, a marketing service provider.
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Letters to the Editor
Letters in response to “Loose Cannon: The Chosen Channel”, Direct Newsline, Jan. 31, 2005
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List and Database News
Prospect lists for the direct response marketing industry.
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Agencies
Mustard Museum Spices Sales with Search, PR
It’s your typical American entrepreneurial story, the kind you’ll hear whenever small business owners get together. Wisconsin assistant attorney general and Boston Red Sox fan swears off baseball after Bill Buckner’s “Boot Heard ‘Round the World” in the ’86 World Series and vows to find another obsession. Since he’s wandering around an all-night grocery store, the choice is obvious: collecting mustard. He leaves with an armload of fancy condiments and never looks back. Soon he’s retired from the law and running the Mustard Museum, showcasing great moments in the history of the hot dog’s best friend. You know—basic Horatio Alger stuff.
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Agencies
Small Business Owners Sit for a Portrait
Small businesses are no strangers to credit checks; they do them all the time. Now database and credit scoring giant Experian has produced the first snapshot of the credit life of the small business owners in its lists. The results, published in January as “The Face of Today’s Small Business Owner”, suggest that business owners are generally more affluent than the average population; their family structures are more traditional; and their household finances more directly tied to the business cycle.
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Agencies
Digitized Catalogs Do Double Duty
Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.
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Agencies
Surge of Support
Heavy media attention coupled with technology that can quickly process online donations contributed to windfalls for several charities raising money for
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Agencies
Brands on Break: Reapply Often
You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light