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Chief Marketer Staff

  • Warner Bros., Raw-7 Introduce New Clothing Line

    Warner Bros. Consumer Products and Raw-7 have joined forces to launch a new collection of men’s and women’s cashmere-sweaters and fashion tops featuring Looney Tunes characters and DC Comics super heroes. Warner Bros. and Raw-7 launched licensed Looney …

  • News Briefs

    TARRANT APPAREL GROUP: and its subsidiary, Private Brands, Inc., have signed a licensee agreement with Beyond Productions and Kids Headquarters to manufacture, design and distribute House of Dereon brand apparel by musician Beyonce Knowles and her …

  • Media Firm Touts Closed-caption Sponsorships

    A new media company is selling 10-second ad spots and closed-caption sponsorships for broadcast and cable TV.

  • Twentieth Century Fox Expands Family Guy Licensing

    Twentieth Century Fox has expanded its licensing and merchandising of the TV animated series Family Guy through two new agreements with Take-Two Interactive Software, a video game producer, and Airborne Entertainment program, a wireless content …

  • Listline e-newsletter

    Publishers Clearing House tapped 21st Century Marketing Inc. to manage
    PHC.com’s master file and 11 separate list segments. The main file
    contains more than 2.6 million records from the last 12 months.

  • Promotion Plays Increasing Role in Super Bowl

    Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday’s Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with …

  • P&G to Debut New Mouthwash in $100 Million Campaign

    Procter & Gamble is set to launch its biggest marketing initiative for the year with a $100 million push behind its new mouthwash product. Crest Pro-Health will be introduced at the end of March with an all-out blitz of 30-second as well as DRTV …

  • ConAgra Reaches $14 Million Settlement

    ConAgra Foods last week agreed to pay $14 million to settle a lawsuit filed by shareholders over its accounting practices. The suit, filed in 2001 by shareholders, challenged accounting practices from fiscal 1997 to 2001 at ConAgra’s United Agri …

  • Agencies

    HBO Marks Taxicab Confessions’ Return With Cab Rides

    Fans of the HBO’s series Taxicab Confessions had the chance to unburden themselves to cab drivers with their own confessions as part of a three-day event to promote the return of the hit series. HBO celebrated the show’s return after an eight-year …

  • Gay-Specific Marketing May Influence Brand Loyalty: Survey

    (Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …