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Chief Marketer Staff

  • J. Brown Division Promotes Dorward

    Laura Dorward Local Marketing Corp. has promoted Laura Dorward to senior VP-general manager of the agency’s Cincinnati office. Dorward had been senior VP. She replaces Doug Spak, who left the agency, as general manager. Dorward’s promotion took effect …

  • Listline e-Newsletter

    ALC Data Management has been chosen to represent a universe of 69,683
    records on behalf of People for the American Way. The file includes
    members and donors.

  • Loose Cannon: Taking the “Bill Me” By The Horns

    Today I solicit your pity for a catalog recipient. She

  • Agencies

    Measuring Incremental Vs. Overall Response

    When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.

  • Pfizer and Microsoft File Lawsuits over Viagra Spam

    Pfizer Inc. and Microsoft Corp. have filed 17 lawsuits against online pharmacies they say sent hundreds of millions of unwanted e-mail solicitations to users of Microsoft’s Hotmail e-mail program last year alone.

  • Rainmaker Acquires Sunset Direct

    Rainmaker Systems Inc. has acquired privately held
    Quarter End, Inc., doing business as Sunset Direct, for $3.5 million.

  • DoubleClick Posts Income, Revenue Gains

    DoubleClick Inc. reported net income of $10.6 million for the fourth quarter, up from $3.8 million the previous year.

  • Indian High Court Asks Government to Curb Spam

    India’s highest court has asked the government to curb mobile phone spam following a lawsuit against telemarketers and telecommunications companies.

  • Bassett Wins Irving Wunderman Award

    Steve Bassett, creative director of the Martin Agency of Richmond, VA, has won the Irving Wunderman Award for lifetime creative achievement.

  • Short Cuts

    PlanetOut Inc. has made a deal to use Travelocity as the preferred travel services provider its Gay.com and PlanetOut.com online membership sites. LinkMo (www.linkmo.com), the pay-for-performance marketing and lead generation tracking arm of Ouimette …