Chief Marketer Staff
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Agencies
Kellogg Extends Smart Start
Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month. Kellogg supports the cereal line extension with a “Simple Start to a Healthy Heart” program tied to the Pennington Institute for Health and Wellness. A …
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Agencies
French’s Mustard Bags Recipe Contest
Reckitt Benckiser invites brown-baggers to vie for lunch with Sarah Ferguson, Duchess of York. A recipe contest for French’s GourMayo flavored mayonnaise will award a trip for the winner and two friends to lunch with the Duchess in New York City. …
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Agencies
Subway, 4-Kids Team Up for Ninja Turtles Promo, Sweeps
Subway Restaurants and 4-Kids Entertainment, Inc. have teamed up to launch a new promotion featuring the Teenage Mutant Ninja Turtles franchise, including a watch-and-win element of the popular cartoon for a chance to win $4,000. Subway offers Teenage …
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Agencies
P&I Postscripts
SUNRISE IDENTITY: Woodinville, WA, has promoted Rick Knap to senior account manager from account manager. He has been with the promotional merchandise and marketing agency for six years. …
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News Briefs
BRUT: has signed on as an official sponsor of the National Hot Rod Association. As part of the agreement, Brut branded products will be designated as the official sponsor of the NHRA in the following categories: men’s cologne; men’s aftershave; men’s …
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Agencies
Transcontinental Acquires JDM
Transcontinental Inc., a printing firm based in Montreal, has acquired JDM Inc. for $85 million in cash and $2 million in working capital.
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USPS Stops Using American, US Air, Citing Lateness
The U.S. Postal Service said it suspended shipments on American Airlines and US Airways Group Inc. because they didn’t get the mail to destinations on time.
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OfficeMax CEO, Execs Fired Amid Accounting Questions: Reports
Christopher Milliken, chief executive officer of office products marketer and retailer OfficeMax, is no longer with the company as of Monday, according to reports.
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MRM Hires Greg Johnson as Global Director of Innovation
MRM Partners Worldwide has tapped Greg Johnson to serve as its executive vice president and global director of digital innovation.
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Targetbase Hires EVP of Creative
Targetbase, a direct marketing agency located in Irving, TX, has appointed Martin MacDonald executive vice president of creative.