Chief Marketer Staff
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Agencies
Before You Blast That E-Mail…
It’s widely known that e-mail is one of the most powerful marketing tools available for today’s small organizations. With e-mail, businesses of any size can cost-effectively solidify existing relationships, initiate new ones and convert one-time visitors (buyers, members, etc.) into repeat business and long-term customers. For any business that uses e-mail to communicate with customers and prospects, following e-mail best practices, following the law, and keeping your e-mail practices up-to-date with changing standards are all of the utmost importance, because only by doing this can you realize the true power of e-mail marketing.
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Agencies
Yard-Man Dangles NASCAR Lawn-Mowing Experience
Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating …
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News Briefs
THE NATIONAL HOCKEY LEAGUE: has cancelled its 2004-5 season after a 153-day player lockout. Because a new collective bargaining agreement had not been reached, NHL Commissioner Gary Bettman said yesterday it no longer is practical to conduct an …
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Email
Before You Blast That E-Mail…
It’s widely known that e-mail is one of the most powerful marketing tools available for today’s small organizations. With e-mail, businesses of any size can cost-effectively solidify existing relationships, initiate new ones, and convert one-time visitors
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Listline e-Newsletter
ALC Data Management has been chosen to manage the Heron Dance list. Some
22,527 active subscribers and 29,734 former subscribers are named. -
Marketing Exec Departs HP, Heads to Apple
A week after HP ousted its Chairman and CEO Carly Fiorina, the company’s senior VP of corporate marketing is saying goodbye. Allison Johnson Allison Johnson will leave HP on Friday and return to Apple as VP-worldwide marketing communications, both …
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Sara Lee Boosts Marketing Budget in Reorganization
Sara Lee will add $250 million to its marketing and R&D budgets as part of a turnaround plan announced last week. Brenda Barnes Sara Lee plans to spin off its $4.5 billion North America apparel business and sell $3.65 billion worth of other business …
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Agencies
Two More Product-Placement Divisions Join the Fray
Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group’s Initiative Worldwide and Aegis Group’s Carat Americas …
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Agencies
Counter Attack: Larry Berney on Fraud in Loyalty Programs
For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of …