Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn.
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| Kevin Harvick on his Yard-Man racing mower |
Consumers can enter at participating Wal-Mart stores or online at
Yardman.com to earn one of two chances to win. One winner will be chosen in May, the other in September. The winners will get to meet Harvick as he and a team of lawn care specialists professionally manicure their lawn. In addition, each winner will receive a limited edition Yard-Man No. 33 racing lawn tractor, lawn maintenance equipment and NASACR apparel.
The racing lawn tractor comes equipped with a specially designed, 22-hp Briggs and Stratton engine and features a paint scheme that replicates the No. 33 Yard-Man Chevrolet.
The entry form asks consumers if they own lawn equipment, what brand they own, where they purchase their lawn equipment, when they plan on buying and if they would like additional information about Yard-Man products.
The sweeps is being promoted in Wal-Mart stores nationwide, online, and at the company’s mobile marketing tour, The Yard-Man-Garage, beginning with the Daytona 500 this weekend in Florida. The 44-foot mobile unit will hit racetracks and Wal-Mart stores nationwide and includes Yard-Man tractor racing simulators, photo-ops in Victory Lane with the No. 33 Yard-Man racecar, and a sneak peak of the Yard-Man racing mower.
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