Chief Marketer Staff
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General Mills Promotions Unaffected by Saatchi Exodus
General Mills’ promotion work is staying put following the exodus of 18 staffers from its lead ad shop Saatchi & Saatchi this week. Minneapolis-based Mills handles most consumer promotions in-house, with some outside assignments. There are no plans to …
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Coca-Cola, Not Content with Results, Puts Emphasis on Diet Portfolio
The Coca-Cola Co. reported fourth quarter revenue of $5.26 billion, a 2% increase from $5.18 billion one year ago. For the full year, it reported only modest growth in revenue and unit case volume, prompting its CEO to say the company was not content …
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Agencies
EBay Hides Cash for Treasure Hunt
EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …
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Skin for Sale? New Web Site Thinks So
First, there was the young man who sold space on his forehead to an advertiser. And then a young woman appeared looking to rent out some epidermis on her body parts. Rent me? Texas honor roll student looks to lease his forehead for ads And now, a new …
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Volkswagen Hitting NBA All-Star Weekend
Volkswagen of America will use the NBA All-Star Weekend in Denver this weekend as a chance to showcase some of its vehicles as options for the urban markets. The automaker will highlight it Phaeton, Toureg and Jetta brands Feb. 18-20 as part of its …
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Agencies
RIF Offers ‘I Love My Pet’ Writing Contest
Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …
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Agencies
Simon Malls Stage Book Blast
Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids’ books for the crowd; families …
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Hanover Sells Gump’s to Investors
Hanover Direct is selling its Gump’s operation to WaldenVC, Stone Canyon Venture Partners and to Sand Springs Holdings, a private investment company.
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FTC Settles With Timeshare Marketers in First DNC Action
Two vacation timeshare sellers and their telemarketer will pay more than $500,000 to settle Federal Trade Commission charges, in the first settlement of Do-Not-Call rule violations.
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Yankee Candle Net Income Rises 7% in Quarter
The Yankee Candle Co. Inc. reported net income of $48 million for the fourth quarter, up 7% from $44.9 million during the same quarter last year.